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CustomInsight started in 1998 as a spin-off from a Silicon Valley consultancy that was later acquired by Accenture. The technology behind CustomInsight was developed to help companies align leadership and culture with their strategic goals. We recognized that these tools could have a much broader impact, so CustomInsight was created in order to offer these tools to other consulting firms and directly to companies.

Since that time, CustomInsight has grown into a leading provider of online HR assessment and development tools. Our flagship 360 Degree Feedback and Employee Engagement products have been used by over half of the Fortune 100 as well as hundreds of smaller companies, some with as few as ten employees.

Our focus remains on helping individuals and organizations to grow and develop. We believe there is a tension between development and performance appraisal. Combining both under one roof creates a conflict that tends to erode the quality of developmental feedback and can lead to resistance among stakeholders. We also just like the idea of providing tools that have a positive impact on people.

Headquartered in Carson City, Nevada, CustomInsight has offices in California's Silicon Valley and Sydney, Australia.