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China Direct's aim is to provide high-quality, value for money holiday packages. By providing best value we constantly seek the best balance between quality and price. We believe a good holiday should be affordable, comfortable, educational, worry-free and fun - after all it is your hard-earned holiday! With the help of trusted colleagues and friends in China we can focus on the many different components that need to be bound together to achieve this and give you the highest possible service and the best value.

Our unique advantage is offering value for clients' money - a very strong selling point in the current economic climate. In effect we offer 5-star hotels at 3- and 4-star prices and have a range of products suitable for different budgets. Our prices are truly the BEST if you compare like with like.